German Agriculture Specialist Kleffmann Buys in U.S.

08/14/2015 Economy

( German-based agricultural MR specialist Kleffmann Group has boosted its North American operations with the acquisition of US firm MarketSense, Inc., another agricultural research agency and a specialist in the animal health sector.

MarketSense is based in Des Moines, Iowa and was founded in 1997 by David Soorholtz. It combines proprietary market research with consulting on marketing and business development for the agriculture, b2b and consumer goods and services sectors. Following the buy it will be known as KG MarketSense, with soorholtz as MD of North American operations, but will otherwise continue in similar vein, retaining its entire current team and offices. More