GA Trade Sep-Oct Interactive - page 23

ByChristian Janetzke, Germany Tradeand Invest
Hydrogen-PoweredCars in the U.S.
no Longer Only Dreams of the Future
Translation fromGermanbySandy Jones, GACC
AsianManufacturers Close toMarket Launch /
Insufficient Charging Structure as Obstacle toGrowth
he first newmodel series of
hydrogen cars for serial produc-
tion (in small quantities) will roll onto
the U.S. market in 2014/15. Toyota,
Nissan andHonda focus on the
Californianmarket. Federal require-
ments regarding the sale of zero
emission vehicles are an important
argument. However, formarket
breakthrough the obstacles of an
insufficient infrastructure and high
production costs are still considerable.
The initial market launch of hydrogen
cars in serial production is being
realized faster thanmanymarket
experts had expected at the beginning
of this decade. Technological obsta-
cles coupledwith high production
costsmade the technology seem a
distantmarket of the future. Numer-
ousmanufacturers, however, have
invested heavily in research and
development in the last couple of
years. EspeciallyAsianOEMs have
reacted and amarket entry on a
commercial basis is around the corner.
Hyundai took the lead. In the summer
of 2014, the SouthKorean car
manufacturer brings the Tucson SUV,
powered by hydrogen, onto the
SouthernCalifornianmarket. Japa-
nesemanufacturers are catching up
and alsowant to serve the California
market. During the electronics and
consumer technology tradeshowCES
in Las Vegas at the beginning of 2014,
Toyota presented a prototype called
Full Cell Vehicle (FCV). Launch of
sales is planned for the end of 2015.
Honda also focuses on that time
frame. Until then, the test vehicle
"FCXClarity" is to serve as a starting
basis for a commercial vehicle.
The heavy focusing onCalifornia is
largely the result of requirements by
the state. According to the California
Air Resources Board (CARB), all car
manufacturers together have to sell a
total of 60,000 zero emission vehicles
(ZEV) between 2012 and 2017. How
this target is broken down among the
manufacturers is based on annual car
sales and the overallmarket share.
This regulation concerns carmanufac-
turers sellingmore than 10,000 light
vehicles (passenger cars aswell as
light trucks of up to 6.35 t) per year in
California. Currently, thesemanufac-
turers are Ford, Chrysler, General
Motors, Honda, Nissan and Toyota.
At the beginning, CARB tightened the
standard for the share of ZEVs in cars
sold in the state. Between themodel
years 2018 and 2025, the leading car
manufacturers have to increase their
share of zero emission light vehicles,
or as an alternative amixwith
plug-in hybrids, in the overall sales
gradually from 4.5 percent to 15.4
percent. These regulations are also
very important because they apply to
moremanufacturers. For example,
BMW, Daimler andVW also fall under
these regulations.
Hyundai'sfirstmass-produced TucsonFuel Cell CUV'sarrive inSouthernCalifornia
PhotoCredit: Copyright©2014HyundaiMotorNorthAmericaAll RightsReserved
GermanAmerican Trade Sep/Oct 2014
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