GA Trade July-Aug 2014 - page 5

Bayer toBuyMerck
Consumer-HealthUnit
for $14.2Billion
Bayer AG agreed to buyMerck&Co.’s
consumer unit for $14.2 billion,
solidifying its positionnear the top of
themarket for over-the-counter
health products. Merck andBayer also
will collaborate to develop andmarket
a class of drugs that includes Bayer’s
Adempas, which is approved to treat a
deadly lung disease, they said in a
statement today. Merckwill payBayer
$1 billion for the collaboration, with
additional payments possible if sales
goals aremet.
SAPAcquires SeeWhy,
Eyes TargetedMarketing
SAP bulked up itsmarketing cloud
Tuesdaywith the announcement that
theGerman enterprise software giant
plans to acquire Boston-based
behavioral marketing provider
SeeWhy. Using data based on
individual customer behaviors,
SeeWhy'smarketing platform triggers
personalized campaigns using email,
desktop advertising, andmobile and
social channels.
MARKET ENTRIES&RELOCATIONS
GermanCompany ISA TanTec
Will Open its First American
Tannery inMississippi'sWar-
renCounty
German tannery company ISA TanTec
will open its first American tannery in
Mississippi. The company, which
currently has tanneries inVietnam
and China, is investing $10.1million
and plans to hire 366 people over five
years. The companywill locate in the
former CalsonicKansei factory in the
Ceres Research& Industrial Interplex
in easternWarrenCounty.
German FlooringCompany
Begins Construction inDover
State and local officialswere on hand
Tuesdaymorning to hail construction
of a newflooringmanufacturing
company that could bring jobs – and
badly needed tax revenue – toDover.
The 10.5-acre UzinUtzManufacturing
NorthAmerica plant site is in
theGarrisonOak Technical Park.
The $9.5million plant will manufac-
ture floor compounds that previously
had been imported fromGermany.
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