GA Trade May-Jun interactive - page 34

I
n recent years, Feld+Team has
conceptualized, organized, and
brought to fruition a wide range of
successful projects. In 2011, VW
opened its factory in Chattanooga,
TN. The CEOs of VW of America and
VWAGGermany celebrated with
650 guests on a 18.000 sq. ft. area.
The highlight of the event was a
115 ft. long wall that lifted auto-
matically by the push of a button
and opened up the view on the
production line. That same year,
the VWworld opening night of the
XL1 demonstrated how to create
emotions through a spectacular
event, attracting interested parties at
the Qatar Science & Technology
Park in Doha.
In November 2012, Porsche
launched the new Porsche Carrera
911 in Santa Barbara, CA. Porsche
invited international journalists to
get a perfect impression of the car,
by listening to lectures and taking a
closer look at the car’s features.
Earlier that year, Feld+Team had
organized a concert with world-
famous pianist LangLang from
China inWolfsburg, Germany.
The spectrum of Feld+Team also
includes gala dinners and evening
events such as the glamorous party
at theMuseum of Modern Art in
New York, which took place in 2011
& 2013. It was an event in celebra-
tion of the relationship between VW
and theMoMA, featuring a gala
dinner and a cocktail party in the
sculpture garden. Among the 350
international guests were actors,
celebrities and journalists.
The company’s portfolio also
includes showrooms and the
creation of brand experiences at
trade fairs like the Techno
Classica, the biggest classic car
trade fair in the world, held
annually in Essen, Germany.
Feld+Team built the booth for
VW and VW commercial vehicles.
Feld+Team
NorthAmericaCorp. –
Large-ScaleWorldwide Event Organization
M E M B E R P R O F I L E
ChristophPester,ManagingDirector of Feld+TeamNorthAmericaCorp.
34
GermanAmerican TradeMay/June 2014
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