GA Trade Mar-Apr interactive - page 32

A C R O S S T H E C O U N T R Y
E
ach new year brings new tech-
nologies and new vehicles to the
North American automotive market
– and each year, the North American
International Auto Show (NAIAS) in
Detroit is a much anticipated
occasion to showcase these innova-
tions. And 2014 was a particularly
special year for the auto show,
celebrating its 25th Anniversary as
an international event. What sets the
NAIAS apart from other major auto
shows across the country is the
two-day Industry Preview, where
auto industry experts from around
the U.S. and across the world meet
customers, celebrate, and check out
their own as well as their competi-
tors’ products “in action.”
The Industry Preview Days at NAIAS
offer unique opportunities to all
types of companies involved in the
U.S. auto industry, from automakers
and suppliers to service providers to
industry regulators. The Preview
Days offer a range of unique benefits
to industry players, such as:
Networking
Because Industry Preview days are
between the Media Preview Days and
The Charity Preview Formal Dinner,
most of the automotive industry’s
senior leadership stays in Detroit the
entire week. It is one of the few
occasions on which one can find
senior executives of nearly all the
major automotive companies. After
the whirlwind of the ostentatious
unveilings of new cars, concept cars,
and redesigns during the Media
Preview, the Industry Preview days
focus on industry-exclusive insights,
allowing suppliers unique access to
these leaders.
Events
Whether the Industry Preview is
actually “slower paced” is up for
debate, however. Receptions on- and
off-site, parties, dinners, as well as
German American Trade Mar/Apr 2014
32
Industry Preview Days
at the North American International
Auto Show in Detroit, Michigan
“Industry members are
able to take a closer
look at and read about
the new and future
technologies for the next
few years to come.”
Alex Polansky, FEV
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