Trade Sep-Oct Interactive - page 31

Why Germany for plastics?
“The fact that Germany can success-
fully carry out research, develop-
ment, and production for the world
market is due in part to the classic
benefits Germany offers as a
business location: well-trained,
highly-qualified, and motivated
employees, political stability, and
the ability to make long-term plans,
as well as a long-standing tradition
of good labor relations, decent
infrastructure, and a strong focus on
quality,” says Dr. Josef Ertl, chair-
man of PlasticsEurope Germany and
of the WVK Plastic Industry
Association.
“But it is also becoming increasingly
clear how valuable our attractive
industrial mix, the presence of
globally active companies, strong
small and medium-sized industrial
businesses, and intact chains of
production with efficient suppliers
are. All this ensures the delicate
balance needed for innovation and
also facilitates top results in research
and development. Plastics in
Germany, especially in more recent
applications like nanotechnology,
benefit from industrial clusters and a
strong research base. Companies are
very well connected to polymer
scientific institutes at universities as
well as to independent research
institutes.”
This is backed up by healthy figures.
The three branches of the plastics
industry – production, processing,
and machinery manufacturers –
generate sales of some EUR 90
billion and employ around 375,000
people in 7,090 firms, according to
the WVK Plastic Industry Associa-
tion in Germany. The European
Union is Germany’s most important
market by far, making up 70 percent
of German plastics exports and 90
percent of its plastics imports.
Geographically, Germany is per-
fectly poised to take advantage of
the ever-expanding EU.
Germany’s key advantage in plastics,
as in so many other industrial
sectors, is a thirst for development
and cutting edge technology. Many
enterprises are organized in clusters,
where firms, academic institutions
and research centers are located in
the same places – a model promoted
by the German government and
which many countries are now
attempting to emulate. These clusters
facilitate innovation and boost
efficiency by enabling the exchange
of ideas, pooling resources, and
streamlining production.
“We constantly find that foreign
companies are interested in partici-
pating in the benefits afforded by
clusters of innovation, as well as in
accessing modern research and
development infrastructure,” said
Peggy Görlitz, Senior Industry
Manager at Germany Trade & Invest.
“For them, it’s not about ‘copying’
technology but about successfully
developing their innovations in ideal
conditions in Germany.”
n
GTAI
INDUSTRY TALK
Detailed industry reports, written by the U.S.
correspondents of German Trade and Invest
(GTAI), the official German foreign trade and
inward investment agency.
G T A I I N D U S T R Y T A L K
German American Trade Sep/Oct 2013
31
Meet GTAI at PlasticsEurope
Germany’s special show
at K2013 in Hall 6/C40.
About the Author
Peggy Görlitz
Senior Manager Investor Consulting
Mechanical & Electronic Technologies
Germany Trade and Invest
- Gesellschaft für Außenwirtschaft
und Standortmarketing mbH
Headquarters
Friedrichstraße 60
10117 Berlin
Germany
T. +49 (0)30 200 099-602
F. +49 (0)30 200 099 77-602
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