Trade Sep-Oct Interactive - page 28

GAT:
AMG operates globally. Has
this always been the case?
Amy Ard (AA):
AMG has always
been a global company. The AMG
Processing unit traces its origins in
the development and production of
specialty metals to 1911, when
Gesellschaft für Elektrometallurgie
mbH (GfE) was founded as a pro-
ducer of vanadium alloys and
chemicals in Nürnberg, Germany. In
1937, GfE expanded its products and
operations by establishing a United
Kingdom subsidiary, London &
Scandinavian Metallurgical Com-
pany, Ltd. In the 1940s, GfE reincor-
porated in the United States under
the name Metallurg, Inc. In the late
1970s, Metallurg expanded its
operations to Brazil. AMG Engineer-
ing unit traces its origins to the
predecessor companies of ALD
Vacuum Technologies GmbH (ALD),
founded in Germany during the
mid-1800s. The AMG Mining unit
was formed in 2013, although it can
trace its roots back over 140 years.
The unit produces critical materials
utilizing its secure raw material
sources in Africa, Asia, Europe and
South America. AMG was ultimately
incorporated in the Netherlands in
November 2006 formed from a
combination of specialty metals
businesses.
GAT:
Do you find operating globally
brings any special challenges?
AA:
AMG's 3,275 employees operate
in fifteen countries. Our biggest issue
is communication across countries,
segments, and teams. Specially, I find
that consistently communicating
expectations not only for how our
business operates, but also how the
global economy is moving to be
critical. For example, Germans view
AMG's operations in light of Ger-
many's role in the global economy
and these are different views from the
way Americans see our company's
role. I enjoy learning about all these
different viewpoints, but it's also
challenging.
Our business is linked very closely to
the global economy. For example, in
2012, global steel production grew
only 1.2%, and AMG's markets,
particularly for the European centric
businesses, remain challenging. We
had to maneuver through these
challenges so that we could increase
revenue and profits in certain sectors
such as aerospace.
GAT:
How has your background
prepared you for the metals
industry?
AA:
Metals is a man's world. Few
women leaders exist in the metals
W E L C O M E T O T H E C - S U I T E
Interview with Amy Ard
Chief Financial Officer,
Advanced Metallurgical Group N.V.
WELCOME
TO THE
C
Introducing New C-Level Executives to the
German-American Business Community
-SUITE
28
German American Trade Sep/Oct 2013
Amy Ard
Chief Financial Officer , AMG
by Lindi von Mutius, GACC
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